At any given time only 3% of any market is ready to buy.
And that 97% of the market can effectively be ignored.
What if you had a way to identify those 3% without having to get on the phone with the 97%?
If you could identify the 3% that need your service would you get more clients?
Do you want to offer solutions to people who actually need them without wasting time and energy on the people who aren’t interested?

That’s People-Based Marketing